Unlock Your Property's Full Potential
Experience marketing that works as hard as you do. We build, promote, and you only pay us an 11% commission on the direct bookings we generate. No bookings, no charge.
Start Your PartnershipHotels, Guest Houses, & Resorts Worldwide
Commision-based Hospitality Marketing
Setup & Launch
After a small one-time setup fee, we build you a stunning, high-converting website with an integrated booking engine.
Drive Traffic
Our team runs strategic Google Ads and social media campaigns (at our cost) to drive qualified traffic to your new site.
Guests Convert & Book
The high-quality traffic converts into high-value direct bookings straight through your website. You capture 100% of the guest data and relationship.
We Grow Together
At the end of the month, you pay us 11% of the booking revenue generated. We only succeed when you succeed.
Want to know more about our proprietary technology?
See all services includedWhat's Included in Our Partnership
Custom Website Design
A beautiful, mobile-first website designed to convert visitors into guests.
Integrated Booking Engine
Our own booking system seamlessly integrated to maximize direct sales.
Google Ads Management
We pay for and manage targeted ad campaigns to find guests looking for you.
Social Media Marketing
Building your brand and driving bookings through key social channels.
Dynamic Pricing Tools
Advanced tools that ensure you always capture the highest possible room rate.
Payment Gateway Integration
Secure integration with leading payment processors for fast, reliable transactions.
Why Partner with Popcoda?
Results-Driven
Our success is tied to yours. We only get paid when you get bookings.
Cost-Effective
No upfront ad spend, just a small setup fee and a clear commission structure.
Expert Team
Leverage decades of hospitality marketing experience, without the overhead.
Are We Right For You?
Take our quick 3-question quiz to see if the Popcoda performance model is the right fit for your property.
Question 1: How many rooms does your property have?
1/3
Question 2: Where do the majority of your bookings currently come from?
2/3
Question 3: How open are you to implementing a new, high-converting website and booking system?
3/3
YES, Popcoda is a great fit!
Based on your answers, your property has key attributes that make it an excellent fit for our performance model. We are confident we can help you shift dependency from OTAs to high-profit direct bookings.
Email pop@popcoda.co.za todayWe may not be the optimal fit right now.
Our performance model is best suited for properties seeking significant displacement of OTA revenue and that are flexible on adopting new, high-converting technology. If your priorities change, we'd love to chat!
Send us a general enquiryHow We Compare
| Feature | Standard Agency | The Popcoda Model |
|---|---|---|
| Monthly Retainer | $2,000 - $5,000 | $0 |
| Ad Spend (Google/Meta) | You Pay | We Pay |
| Our Fee | Fixed Monthly | 11% Commission |
YES, Popcoda is a great fit!
We are confident we can help you shift dependency from OTAs to high-profit direct bookings.
Frequently Asked Questions
The 11% commission is calculated only on the **direct booking revenue** generated through the custom website and marketing efforts managed by Popcoda. It does **not** apply to bookings you receive from OTAs (like Booking.com or Expedia), phone calls, walk-ins
**No, Popcoda covers all the ad spend** for Google Ads, Social Media campaigns, and any other performance marketing efforts needed to drive traffic to your new site. This is a core part of our partnership model. We only profit when those ads successfully convert into bookings for you.
The one-time setup fee is for the **custom build and launch of your high-performance website**. This includes design, copywriting, high-level SEO optimization, and the integration of your Property Management System (PMS) or booking engine to ensure seamless direct bookings.
Transparency is key. We integrate advanced tracking and reporting tools into your website and booking engine, providing you with **real-time, auditable dashboards**. You will have full visibility to confirm every booking attributed to our marketing efforts before any commission is due.
Our performance model is most effective for properties with 4 or more rooms p>
Popcoda is a **global company**. We can partner with hotels, guest houses, and resorts anywhere in the world. Our team operates remotely and manages campaigns across all major markets and time zones, including North America, Europe, Asia, and Africa.
We believe in a little spring clean, even for the best websites If you really want to keep your website as is, that's fine with us.
New Name. Decades of Experience.
You're right, Popcoda is a new name in the industry. We just launched.
But our team is far from new. We're a group of hospitality marketing veterans, web developers, and ad specialists who were tired of seeing hotels pay high monthly retainers for marketing agencies that delivered poor results.
We built Popcoda on a simple idea: our success should be directly tied to your success. We combine our years of expertise with a partnership model that just makes sense.
Ready to Grow Your Direct Bookings?
Let's chat. Tell us about your property, and we'll give you a transparent, no-obligation proposal. Our partnership model works for small guest houses, boutique hotels, and large resorts. Email us pop@popcoda.co.za